Member of the National Genealogical Society 2018
Member of the New Mexico Genealogical Society 2018

Can Your Social Media Site Afford A Hiatus?

It's not a mystery to some that I actually operate two separate businesses. Each business gets a portion of my day and I thoroughly enjoy both.

So, what happens when you make a major move across the United States, you singularly have to begin once again, and time brings limitations as to what you can achieve? No one can stay awake 24/7, so we have to make a temporary allowance.

Everyone will have a different response to the above question, and a few solutions will assume there is backup within the household. But what happens when there is no other person in the household?

Don't Disappear For A Long Period Of Time

Whether you have followers that read your blog, or you're on Internet radio/podcast, listeners are not that loyal. Out of sight - out of mind and they are off to the next person who will entertain them. It doesn't take long.

If you can not afford to hire someone to keep your social media content written, or fulfill new business commitments, consider the following suggestions:

  • Choose the social media that is the fastest, easiest, and followed by the crawlers (Instagram and/or Blogger are good examples).
  • Be sure it is automatically connected to as many other social media platforms as possible. It takes only a few moments to spread the message to your other accounts, and setting these connections up can be performed before you make your move.
  • Make one or two small postings a day (preferably upon waking in the morning, and once in the afternoon/evening). By using a social media such as Instagram, you can post exactly what you want to say in one sentence or less.
  • Hashtag your message! Look up the most popular hashtags people are searching at present, write them down on a cheat sheet, and use the ones that pertain to you. Look at other business owners to see how they are using hashtags, and follow suit. Make it clean and easy to read.
  • Follow up your message with your linked website URL, or the URL directly into your Services/Products page. (It'll be up to you).
  • If you have several businesses, choose the most popular business to maintain so that your name continues to be on the web.
  • If you have a number of blogs, advertising each one with a link in the sidebar. It doesn't have to be an overbearing title, and it can be accomplished before your move.
  • At the first opportunity, schedule time to get back on track, and don't beat yourself up. It happens.
By following a few of these suggestions, you will keep your business name alive on the worldwide web, and be able to communicate with email customers to set up future appointments.

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