Monday, September 12, 2016

Teaching on Your Social Media Platform - I'm Supposed To Do What?




It's not about ratings; it's about clarity.

The art of teaching has turned lax in the past many years. "Google It!" has taken the place of 30 second explanations.

How many of you have gone to YouTube with a question only to discover that you have to watch 10 videos before you figure out the answer?

With all the technology afforded to us, many video producers are adopting the attitude of "they'll figure it out." Fast food; fast teaching. Having their name out there in quantity has become more important than quality.

If you wish to get noticed, standing out amongst other brick and mortar or online businesses has to be a priority in today's market. One way of doing this is to treat each customer, or potential customer, as if they are starting from Square One.

Truth be known, they wouldn't be seeking this information if they already knew the answer. Those entrepreneurs who will take the 30 seconds to 1 minute longer to explain the answer/procedure, will be heads and tails above the rest.

Here are some simple guidelines:
  • Do not assume your audience knows all the technical terms
  • Do not assume your audience is at your level of understanding when it comes to your service or product
  • Realize that explaining the same detailed procedure to 150 customers per day is what will make you stand out

Thursday, September 8, 2016

Have A New Website? We Can't Find You!


I discovered a fantastic website yesterday that inspired this writing. It had a great online appearance, generously priced products, and a "Come By and See Us!" invitation. The only problem was, who were they?

One error new entrepreneurs occasionally make is identifying themselves. Just when you're enthusiastic about their service and/or product, you discover they don't have a name, address, email, or telephone number. As a customer, you couldn't purchase from them if your life depended on it.

Unless you're in the top business or political echelon, people don't know you. Most likely, they will not take time to become a detective to find your place of business. Someone else will have that product on the web and that's where they're headed. In an age of a million entrepreneurs, they don't need you. You need them.

So, when creating your first website, remember,

  • Your personal name and the name of your business is your brand. Help people find you.
  • Give potential customers easy access to an email address (preferrably one that sounds like your business)
  • Can you supply a personal or Skype telephone number?
  • If you're working out of your home, you may not wish to have your personal address listed. However,  your city, state, and county would be appropriate, especially if you're inviting them to stop by.