It's not about ratings; it's about clarity.
The art of teaching has turned lax in the past many years. "Google It!" has taken the place of 30 second explanations.
How many of you have gone to YouTube with a question only to discover that you have to watch 10 videos before you figure out the answer?
With all the technology afforded to us, many video producers are adopting the attitude of "they'll figure it out." Fast food; fast teaching. Having their name out there in quantity has become more important than quality.
If you wish to get noticed, standing out amongst other brick and mortar or online businesses has to be a priority in today's market. One way of doing this is to treat each customer, or potential customer, as if they are starting from Square One.
Truth be known, they wouldn't be seeking this information if they already knew the answer. Those entrepreneurs who will take the 30 seconds to 1 minute longer to explain the answer/procedure, will be heads and tails above the rest.
Here are some simple guidelines:
- Do not assume your audience knows all the technical terms
- Do not assume your audience is at your level of understanding when it comes to your service or product
- Realize that explaining the same detailed procedure to 150 customers per day is what will make you stand out