Thursday, January 5, 2017

Work Harder Than Everyone


One of the greatest deal breakers for any entrepreneur is jumping on the bandwagon marked "Misery Loves Company".

As I see it, you have only one option. Declutter your life of negative people who wish to keep you back, down, on their agenda, or one step above "I can't".

Success requires hard work, repeated failure until you find your niche, and long hours. If you don't have time for these three factors, you'll not succeed.

This morning, I encountered a woman online who was working diligently in an entrepreneurial support group, recruiting others to join her on the sidelines with the "I Can't" Squad. Together, they could wallow in "I wish I had." Subscribing to this fear, you'll never accomplish being a business owner because RISK is a factor you will need to befriend.

Below is great paragraph worth reading. Written by Will Smith, you will soon realize the mindset one has to tackle if they wish to become successful. Can you embrace the attitude?


Work Harder Than Everyone

“The only thing that I see that is distinctly different about me is – I’m not afraid to die on a treadmill. You might have more talent than me, you might be smarter than me, you might be sexier than me you might be all of those things you got it on me in 9 categories. But if we get on the treadmill together there’s two things – you’re getting off first, or I’m going to die. It’s really that simple. You’re not going to out work me, it’s such a simple concept – the majority of people who aren’t getting to places they want or aren’t achieving the things that they want it’s strictly based on being outworked and missing crucial opportunities. I say all the time if you stay ready, you ain’t gotta get ready.” – Will Smith

Monday, January 2, 2017

Can Your Social Media Site Afford A Hiatus?

It's not a mystery to some that I actually operate two separate businesses. Each business gets a portion of my day and I thoroughly enjoy both.

So, what happens when you make a major move across the United States, you singularly have to begin once again, and time brings limitations as to what you can achieve? No one can stay awake 24/7, so we have to make a temporary allowance.

Everyone will have a different response to the above question, and a few solutions will assume there is backup within the household. But what happens when there is no other person in the household?

Don't Disappear For A Long Period Of Time


Whether you have followers that read your blog, or you're on Internet radio/podcast, listeners are not that loyal. Out of sight - out of mind and they are off to the next person who will entertain them. It doesn't take long.

If you can not afford to hire someone to keep your social media content written, or fulfill new business commitments, consider the following suggestions:

  • Choose the social media that is the fastest, easiest, and followed by the crawlers (Instagram and/or Blogger are good examples).
  • Be sure it is automatically connected to as many other social media platforms as possible. It takes only a few moments to spread the message to your other accounts, and setting these connections up can be performed before you make your move.
  • Make one or two small postings a day (preferably upon waking in the morning, and once in the afternoon/evening). By using a social media such as Instagram, you can post exactly what you want to say in one sentence or less.
  • Hashtag your message! Look up the most popular hashtags people are searching at present, write them down on a cheat sheet, and use the ones that pertain to you. Look at other business owners to see how they are using hashtags, and follow suit. Make it clean and easy to read.
  • Follow up your message with your linked website URL, or the URL directly into your Services/Products page. (It'll be up to you).
  • If you have several businesses, choose the most popular business to maintain so that your name continues to be on the web.
  • If you have a number of blogs, advertising each one with a link in the sidebar. It doesn't have to be an overbearing title, and it can be accomplished before your move.
  • At the first opportunity, schedule time to get back on track, and don't beat yourself up. It happens.
By following a few of these suggestions, you will keep your business name alive on the worldwide web, and be able to communicate with email customers to set up future appointments.

Monday, September 12, 2016

Teaching on Your Social Media Platform - I'm Supposed To Do What?




It's not about ratings; it's about clarity.

The art of teaching has turned lax in the past many years. "Google It!" has taken the place of 30 second explanations.

How many of you have gone to YouTube with a question only to discover that you have to watch 10 videos before you figure out the answer?

With all the technology afforded to us, many video producers are adopting the attitude of "they'll figure it out." Fast food; fast teaching. Having their name out there in quantity has become more important than quality.

If you wish to get noticed, standing out amongst other brick and mortar or online businesses has to be a priority in today's market. One way of doing this is to treat each customer, or potential customer, as if they are starting from Square One.

Truth be known, they wouldn't be seeking this information if they already knew the answer. Those entrepreneurs who will take the 30 seconds to 1 minute longer to explain the answer/procedure, will be heads and tails above the rest.

Here are some simple guidelines:
  • Do not assume your audience knows all the technical terms
  • Do not assume your audience is at your level of understanding when it comes to your service or product
  • Realize that explaining the same detailed procedure to 150 customers per day is what will make you stand out

Thursday, September 8, 2016

Have A New Website? We Can't Find You!


I discovered a fantastic website yesterday that inspired this writing. It had a great online appearance, generously priced products, and a "Come By and See Us!" invitation. The only problem was, who were they?

One error new entrepreneurs occasionally make is identifying themselves. Just when you're enthusiastic about their service and/or product, you discover they don't have a name, address, email, or telephone number. As a customer, you couldn't purchase from them if your life depended on it.

Unless you're in the top business or political echelon, people don't know you. Most likely, they will not take time to become a detective to find your place of business. Someone else will have that product on the web and that's where they're headed. In an age of a million entrepreneurs, they don't need you. You need them.

So, when creating your first website, remember,

  • Your personal name and the name of your business is your brand. Help people find you.
  • Give potential customers easy access to an email address (preferrably one that sounds like your business)
  • Can you supply a personal or Skype telephone number?
  • If you're working out of your home, you may not wish to have your personal address listed. However,  your city, state, and county would be appropriate, especially if you're inviting them to stop by.

Sunday, August 21, 2016

The First Step To Getting Noticed Online!


Every week I have the pleasure of observing a newcomer's creativity when naming their new website.

Hands down - I love the inspiration that runs through these new entrepreneurs minds! In fact, I wish I had half their talent sometimes.

The truth of the matter is though, when it comes to your website, you want people to know your name. And if it's not your name you wish to feature, you'll want it to be the name of your business (whether an online presence or brick and mortar location).

Look at any successful business man or woman in the world, and they are going to be known by theirname.com. They don't want people to have to guess, and in a world with a 3.5 second attention span, they want their potential customers immediately front and center.

So instead of choosing www.im_in_hiding.com or www.incognito.com, consider leaving your talent to all your upcoming sales campaigns, and allow your name to grab peoples' attention.


Tuesday, August 16, 2016

Silence - The Serial Killer Of Any Business

The photo at the right depicts a lovely young woman texting on her cell phone, but for those who wish to start a business, this is never totally take you to the height of prosperity.

At best, it's a great way to place someone on hold until you get back to the office and speak to them by voice.

I am not aware of any small business who has immediately become successful using silence and being incognito. Oh yes, you have the major department stores worldwide, but they already paid their dues, and they employ real people at call centers for order taking and customer service.

If you are the only employee in your company at present, your voice will become paramount to your survival. You don't have to like the call, and you may not even want to deal with the issue, but that's part of interacting with the public. Can they reach you? Is your voice touchable? Do they feel they are being heard?

The public holds the key to whether you continue doing what you love. And they who place themselves in front of their potential and current customers reap the highest benefits.

Monday, August 8, 2016

Don't Give Yourself Away For Free


Let's cut to the chase... 




It doesn't work; it's never worked. Don't waste time cutting your costs - particularly for a service based business - if you're wishing to make money.

From online services to a retail business, I've never seen people jumping on the bandwagon to create a profit for you during a sale. In fact, most of them don't even show up.

Think about it. In retail, you have an item you want to clear out, have a 50% off sale, and your profit is now $3.78. You've sold two this morning. Your retail employee is costing you $8.75 for that hour, so you're now $1.19 in the hole.

Sales are created for another purpose - it's to get people in the door so that you can ultimately sell them something else at full price, or upgrade their initial choice to a product of higher value.

Sale racks aren't there because the company loves you. They're in position because SALE is synonymous with "Oh For Gods' Sakes - Just Try To Get Something Out Of This Before We Have To Toss It and Take A Loss! And don't order any more of these next year - I don't know what we were thinking!"

A service based business is even worse because the mind set you have now established is "if they could do it for 20%, 30%, or 50% off and make a profit, they could be doing that all along. I'll just wait."

I particularly see this among women. For some reason, society tells us that if we give samples of our abilities away for free, throngs of onlookers will happily rush us with money extended. Heck no! They're lining up for a free sample as well.

Here are a few thoughts to ponder as you consider your first or next sale:

  • If you've had sales before, how did they work for you?
  • Give your talent and product away ONLY if you choose and want nothing in return.
  • Giving out of the goodness of your heart because you believe in a cause or another individual is up to you and acceptable. However, it is a charitable act and that's how you'll have to view it.  
  • If you do opt for a sale, be sure to put a time limit on it. Honor that time limit and take down the For Sale Sign the minute the time is up. Honoring that one decision is respecting your own talent and skill.
  • What else will you have to offer if someone does takes advantage of a sale? Do you have a back-up plan or product that could help make up for the profit loss?
  • In a service-based business, what can you eliminate from the service yet still provide a good experience? If they wish to have a discount, you have the right to discount all the facets you would provide.